Home » AMA Marketing Encyclopedia by Jeffrey Heilbrunn
AMA Marketing Encyclopedia Jeffrey Heilbrunn

AMA Marketing Encyclopedia

Jeffrey Heilbrunn

Published January 1st 1995
ISBN : 9780844235936
Hardcover
348 pages
Enter the sum

 About the Book 

Capitalize on the challenges of uncertainty and change that have become part of everyday marketing. Here, a panel of leading marketing experts have surveyed the key areas of marketing, identified current trends, and provided their prescriptions forMoreCapitalize on the challenges of uncertainty and change that have become part of everyday marketing. Here, a panel of leading marketing experts have surveyed the key areas of marketing, identified current trends, and provided their prescriptions for the future. Jeffrey Heilbrunn keeps you informed of cutting-edge marketing terminology as well as classical, mainstream concepts.